VIC Australia

Life’s little luxuries

The first 2 decades of my working life was spent as a graphic designer undertaking graphic design for a broad spectrum of branding and advertising. It’s a world filled with much inspired innovation, but also a lot of morally creative conduct.

One of my favourite games is to identify which products need the word ‘luxury’ on them to sell and which ones are actually luxuries but don’t need to specify it. The in-flight magazines on aeroplanes in the USA are a great example.

A gazillion thread count organic cotton bedding from a single source, spun on the thighs of virgins… uhu. And we are swayed. We can attribute a great deal of this persuasion to the media: they are (a) not responsible in their messages and (b) have money on their agenda. Each time we buy, we feed into the loop and keep it in place.

Glamping is a perfect example. A luxury tent, a massive Esky, the quickest shade erections, the most accouterments: it’s closer to a home than to camping. Sometimes you’re knackered and poor by the time you get to that festival or camping ground from all the prep you feel you had to do.









Photopolymer Etching - Charbonnel ink on Stonehenge paper. A la poupée. Indian ink.

Paper Size:

65 x 50 cm