The tools of food preparation have become symbols of status. Advertising taps into the emotional drivers that will bring us to buying these things, eg. being seen to own the newest tools or the fear of not getting all the flavour and nutrition out of rare and expensive ingredients. They are marketed as things that will save us time, but time is often the issue here: with their built-in obsolescence they’ll only be in our kitchens for a short number of months or years.
While cooking delicious food and learning how to get the best flavour out of a tomato is an art worth spending leisure time on, the fetishisation of cooking implements has led to obscene consumerism and unsustainable waste. A custom colour powder-coated coffee machine, overtly placed in the social area of the kitchen, for instance.
I fantasise about owning a smoking gun and an ice-cream maker. These, of course, are more items to put in my cupboard of shame, overflowing with things I use often but also things I really should’ve borrowed from a friend.
Photopolymer Etching - Charbonnel ink on Stonehenge paper. Chine collè on Mingeshi tissue.
65 x 50 cm
February 25, 2020